Roland-Garros Sponsorship — Associate your brand with the Paris Grand Slam
Roland-Garros is one of the four Grand Slam tournaments in world tennis. Every year in May and June, Porte d’Auteuil welcomes more than 480,000 spectators and hundreds of millions of TV viewers around the world. Sponsoring Roland-Garros means associating your brand with sporting excellence and French prestige.
Why sponsor Roland-Garros?
- Global audience — Broadcast in more than 200 countries, 400M TV viewers
- Prestige — One of the most iconic sporting events in the world
- Premium audience — Affluent, high-income tennis fans and international profiles
- Digital visibility — 50M+ followers on Roland-Garros social media
- Hospitality — Private boxes, meetings with players, exclusive experiences
Our Roland-Garros sponsorship offers
Agitateur Media identifies the partnership levels suited to your budget: official partner, official supplier, digital activation, advertising space during the tournament. We negotiate directly with the Fédération Française de Tennis and partner media sales houses. Free quote within 48 hours.
Activating a Roland-Garros partnership: options, constraints and best practice
The Paris tournament is played on clay at the Porte d'Auteuil stadium and run by the Fédération Française de Tennis, which owns its commercial rights. For a brand, the real question is not just "should we be there?" but "which way in, and with what message?".
Choosing the right level of commitment
- Official partner: category exclusivity, the right to use the tournament's marks and an on-site presence. This is the most far-reaching option, designed for brands ready to commit over several editions.
- Official supplier: your product or service is used during the event, which provides a highly convincing proof of use.
- Hospitality: buying corporate hospitality packages lets you invite clients and staff without becoming a partner.
- Advertising around the tournament: TV slots, digital and outdoor during the fortnight, with a tennis-themed message but no official logo.
What to know before you communicate
The tournament's names, logos and visuals are protected. A non-partner brand may not reuse them or suggest an official link: this is ambush marketing, and it can lead to legal action. In France, the Évin law also strictly regulates alcohol advertising linked to sport. We check these points before any creative work starts.
Timing matters as much as budget: partnership deals are negotiated well ahead of the fortnight, and the best media slots around the broadcasts sell out early.
Frequently asked questions
Can a brand benefit from Roland-Garros without being an official partner?
Yes, as long as it does not use the protected marks. A campaign built around tennis, clay courts or springtime in Paris, running during the tournament, remains possible.
Which objectives does this sponsorship serve best?
International awareness, premium brand image and client relationships, thanks to hospitality. For direct conversion, it is better to plan a dedicated digital activation.
Should activation be planned as soon as the contract is signed?
Absolutely. A contract without an activation plan (content, competitions, invitations, social media presence) leaves much of its value untapped.
Targeting the next edition? Tell us about your brand and goals and Agitateur Media will send you a free quote within 48 hours. For an even bigger stage, see our World Cup sponsorship page.
