Six Nations Championship Sponsorship — Europe’s most-watched rugby championship
The Six Nations Championship is the most-watched rugby competition in Europe. In 2025, France’s victory over Scotland drew 9.8 million viewers on France 2 — the highest TV audience of the year in France. Sponsoring the Six Nations means reaching millions of passionate fans.
The Six Nations in figures
- 9.8 million viewers for France v Scotland 2025 (highest audience of the year)
- 6 nations — France, England, Ireland, Scotland, Wales, Italy
- 15 matches over 7 weeks (February-March)
- 82,000 spectators at the Stade de France for home matches
- European coverage — Broadcast throughout Europe and beyond
Sponsorship opportunities
Official Championship partner, sponsor of the Fédération Française de Rugby, hospitality at the Stade de France, digital activation: Agitateur Media identifies the optimal level of partnership for your brand. Free quote within 48 hours.
Rugby and the Six Nations: building a partnership that makes winter a highlight
Played every year between February and March, the Six Nations Championship brings together France, England, Ireland, Scotland, Wales and Italy. France's home matches are played at the Stade de France. For a brand, this short and intense window calls for careful preparation, because the build-up, the media coverage and the matchday atmosphere each offer a chance to speak to fans.
Who holds the rights?
Several entry points coexist, each with its own rules:
- the Championship organiser, for partnerships with the competition itself;
- the French Rugby Federation, for association with the French national team;
- the Stade de France, for boxes and hospitality programmes;
- clubs and players, for ambassador contracts outside collective rights.
Agitateur Media points you to the right contact depending on your priority: national awareness, client relations or content production.
Activation and content around the matches
Rugby lends itself to convivial operations: hosting clients in hospitality, fan zones, competitions to win tickets, content with former internationals, commercial offers timed to match weekends. The calendar means acting early: most negotiations are wrapped up several months before kick-off, especially for hospitality at the most eagerly awaited fixtures.
Frequently asked questions
Can a small business get involved with the Championship?
Yes, without necessarily aiming for official status. A hospitality package, an ambassador or a local activation around a match lets you ride the wave of enthusiasm with a measured commitment, without competing with the biggest official sponsors.
Which indicators should we track?
Guest satisfaction, business meetings secured, content reach, competition entries and sales trends during the Championship period.
Can we use the Championship logo without a contract?
No. Official trademarks and visuals are protected. Without acquired rights, focus on communication about rugby in general, its values and its culture, cleared by a lawyer before publication.
The next Championship is being prepared now: contact Agitateur Media for a free quote within 48 hours. Interested in handball too? See our handball sponsorship page.
